5 good reasons for PR training
In PR, too, it is important to constantly train yourself. This is the only way we can keep up with the times. A lot has happened in recent years, especially in the digital sector!
Here are my TOP 5 personal reasons:
1) Keep up with the times and learn about current (digital) trends! Even though you've worked in press and public relations for years, that doesn't mean you can rest on your expertise and skills. PR is a particularly fast-moving industry. What was “announced” last year may look completely different this year (Facebook vs. TikTok). This was particularly evident during the corona period, when it was time for all companies to rethink and adapt digital strategies. We notice this, among other things, in the relevance of Influencer marketing, which has become an integral part of our services for several years. That's why: Take a look at all communication channels that are relevant to your target group and choose a seminar that suits you and your tasks!
2) The seminar should help you get ahead professionally! Have you recently written for the web, even though you have only written press releases and brochure texts before? Then you should look for a provider, such as DPRG, who specializes in this. Denn Online texts have different requirements than traditional press releases. There are a few things to consider in terms of hangers (you write from the perspective of potential customers, not from the company's point of view), SEO (search engine optimization) and keyword density (which keywords are important and are frequently searched for). The situation is similar if you are to take on additional tasks, for example — whether influencer relations or social media. About kursfinder.de You will find both face-to-face seminars and webinars that suit you!
3) Expand your skills and broaden your horizons! Even though you deal with journalists and network on a daily basis, it is appropriate from time to time to get input from outside. Why isn't journalist xy responding to my press release? Why aren't my posts being received by the reader? Get involved with new social networks, dive into the world of Instagram and Co., instead of just reading yourself. Here too, as is so often the case in professional life, the rule is: learning by doing! Experts can give you helpful tips; in the end, you have to try it out for yourself and apply what you have learned in practice.
4) Stand out from the competition! As a modern communications agency, we have been offering international companies both classic press work and social media content and community management. Influencer marketing was also added almost as long ago, increasingly during the corona period. To reinforce my skills, I recently completed an IHK certified course on Marketing Remote Academy for Influencer Marketing Manager completed. The study booklet “Internet Law” was particularly interesting for me in order to deepen my legal background. The practical thing: Everything was done online, which was wonderfully compatible with my self-employment and family!
5) Continuing education! We regularly offer our employees continuing education both internally and externally. Be it in terms of image editing, telephone coaching, WordPress or concept & strategy. It is important to us that employees are involved in all important areas of a PR consultant and grow with their skills.
conclusion
No matter how long you've been working in your job as a PR consultant: Continuing education in the area of press and public relations is worthwhile, because the digital world in particular is constantly changing. Investments are worthwhile for both employers and employees. Because only those who invest in their employees can adequately support them! And for Miriam and myself The rule is: Stay up to date, use current communication channels and take advantage of opportunities in this area!
