Cross-media communication strategies
Bringing heart, know-how and passion to impactful stories
Brands that count on us for their success
Communication Concept
Every collaboration starts with a kick-off meeting, followed by the development of the communication concept. For this step, we focus on a few core questions: Where are we and where do we want to go - or rather, where does our client want to go?
We define objectives and target audiences, key messages, and PR and influencer activities. All to match you, your brand and your budget!
- Objective: Strengthen trust in the BabyBjörn brand and position it as a safe, ergonomic baby carrier.
- Target Group: We focus on young parents with children between 0 and 3 years of age as well as midwives and orthopedic surgeons.
- Measures include: Continued influencer collaborations, particularly with midwives, comparative tests, awards, and product placement in relevant parenting magazines.
Public Relations
Write a press release, send it out, and just see what happens? That's not what we do
We stand for:
- Proactive public relations: From agenda surfing to networking and pitching to the press.
- Real news value: We focus on topics that are really relevant to our target audience.
- Ongoing communication: Public relations shouldn't be a flash in the pan. Staying on journalists' minds means staying in touch.
We also take care of monitoring, managing the distribution of test products, and reporting.
At the end of the day, it's publications in the relevant media, their number and their reach that count. For your brand's visibility!
We have successfully established and positioned the Belgian company SmartGames on the German market - from brand building to lovebrand! Since 2016, we have been supporting the manufacturer of logic games on the German market. SmartGames are educational games that are fun and at the same time develop cognitive skills - for players from 0 to 99.
Results after our 9-year collaboration:
- On average, over 200 organic clippings
- including 15-20 contributions per month in relevant parental titles
- 80 percent online
- over 90 million reach
Social Media Marketing
We work with you to develop a content strategy, create a content plan and build your social media channels step by step. We start by identifying the relevant channels for your brand and target audience. In addition to the processes, we also define the content mix, post frequency and hashtags - always with an eye on the relevant algorithm!
Building your channel requires visibility among your target audience. To this end, we regularly run social advertising campaigns and work with influencers.
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Influencer Marketing
Influencer marketing is now a big part of the marketing mix. Word-of-mouth (referral marketing) is key. But how do you find the right influencer? Not an easy task in the seemingly opaque influencer jungle!
We will identify relevant influencers for you and your brand. You reap the benefits of our large network of mum and dad influencers.
What we can do for you:
- Negotiate with influencers and defining content formats.
- The right strategy: Say you want to promote a new, remote-controlled vehicle. In this case, we'd recommend using moving images, because these show off the visuals of your product particularly well and skilfully demonstrate your unique selling points. In addition, Reels on Instagram, for example, perform better than other content formats.
- Distribute briefings including relevant key messages.
- Draft contracts.
- Coordinate content and monitor it.
- At the end, we will evaluate your campaign for you.
Results of our latest ENGEL influencer campaign:
We manage around 10 influencer campaigns a year for our clients: From identifying and approaching relevant family influencers to monitoring and evaluation.
For our client ENGEL Natur, we look for influencers who present themselves with style and stand for sustainability and quality. The target group of parents plays an important role here.
- 12 thematically relevant influencers
- Postings: 31
- Total followers: approx. 596,000
- Total story range: 137,564
- Reel/feedpost total reach: approx. 109,455
- Interactions: min. 9,260
- 52% -ER: approx. 3.5%
Trade Fairs & Events
We can also support you at trade shows and events. Do you want your target audience to be able to see, touch and try out your products in person? We can help you plan and deliver interactive events.
We design events, coordinate appointments, create press kits for journalists or briefings for influencers. And, of course, we provide on-site support and follow-ups!
To launch the GeoSmart brand from SMART Toys and Games, we organised an exclusive event at Hamburg Observatory, in addition to a word-of-mouth campaign (on/offline) and 50 test families. The magnetic sets for children aged three and up are space-themed, so we identified the Mars Explorer as the focus product, which was placed across all media.
Challenge:
For the launch at Hamburg Observatory, we invited analogue astronaut Carmen Köhler, who conducted a space quiz for influencer families and reported on her mission to Mars. After a challenge - assembling the Mars Explorer and manoeuvring the vehicle through a planetary landscape we had pre-installed - all participants were invited to take part in a guided tour of the observatory.
Outcome:
10 influencers and members of the press on the ground, millions of impressions and more than 30 posts.
(Online-) Marketing
We plan and execute ads and advertorials for you - online and in print. Count on us to advise you.
Although our focus is on online marketing, international clients should bear in mind that Germany produces more newspapers and magazines than any other European country. With more than 1,200 popular magazines and 330 daily newspapers, it can be hard to keep track – but not for us. We negotiate and coordinate with publishers on your behalf, until your ad or advertorial is placed successfully.
Your advantage: You benefit from our long-standing contacts and discounts, because our specialisation means we book for several clients at once and have a very good basis for negotiation.
In a campaign for children's furniture manufacturer PAIDI, our aim was to position the iconic Felie cot as a brand icon, using the German Design Award as a figurehead.
The result:
- 40 publications (earned) and 3 million reach in the 1st half of 2023
- 5 influencer collaborations and over 100,000 reach (Reels + Stories)
Newsletters & Email Marketing
Send standardized mass emails and wait to see what happens? Not our thing!
We stand for:
- Individual strategies: We develop bespoke newsletters and email campaigns that are tailored to your audience - with relevant content that really resonates.
- Optimization and personalization: We rely on segmented targeting, dynamic content and compelling subject lines.
- Sustainable customer loyalty: Continuity is key. Our regular, high quality mailings kep your brand relevant
We'll also take care of the technical implementation, such as setting up and managing tools, A/B testing, tracking and reporting. At the end of the day, it's performance that counts: opening rates, click-through rates and conversions - so that your emails aren't just read. For a direct connection with your customers and maximum efficiency!
Customer Testimonials
our services shine a spotlight on your brand
You have a cool story but don't know how to tell it, or who to tell it to? Or you have a product but no story?
Book your personal meeting with blattert² now!