Cross-media communication strategies
With heart, know-how and a big dose of passion for media stories
Brands that count on success with us
Communication concept
Every collaboration starts with a kick-off meeting followed by the development of the communication concept. The focus is on the questions: Where are we, where do we want to go or where does our customer want to go?
In it, we define goals and target groups, key messages and PR and influencer activities, among other things. All measures that suit you, your brand and your budget!
- Objective: Strengthen trust in the BabyBjörn brand and position it as a safe, ergonomic baby carrier
- Objective/dialogue groups: We focus on young parents with children between 0 and 3 years of age as well as midwives and orthopedists
- Measures include: continuous influencer collaborations, in particular with midwives, comparative tests, awards and product placements in relevant parent titles
public relations
Write a press release, send it out and see what happens? It's not our thing!
We stand for:
- Proactive public relations: From agenda surfing to networking and pitching to press representatives.
- In doing so, we focus on topics with real news value and high relevance for our target group.
- One continuous communication, because public relations shouldn't be a flash in the pan. To stay in the minds of journalists, it's time to stay tuned.
We also take care of monitoring, administration when sending test products and reporting for you.
At the end of the day, it is the publications in relevant media, the number and reach that count. For the visibility of your brand!
We have succeeded in successfully establishing and positioning the Belgian company SmartGames on the German market — from brand building to lovebrand! Since 2016, we have been serving the manufacturer of logic games on the German market. SmartGames are educational games that are fun and at the same time promote cognitive abilities — for players from 0 to 99.
Results after our 9-year collaboration:
- On average, over 200 organic clippings
- including 15-20 contributions per month in relevant parental titles
- 80 percent online
- over 90 million reach
social media marketing
We work with you to develop a content strategy, create a content plan and gradually build up your social media channels. First, we identify relevant channels for your brand and its target group. In addition to the processes, we also define the content mix, post frequency and hashtags — always with regard to the respective algorithm!
Building your channel requires visibility among your target group. To this end, we regularly implement social ads campaigns and work with influencers who support us in doing so.
Since 2014, we have been managing the Facebook fan page of the ever-popular Monchhichis. We built up the cult cuddly toys page purely organically with a post frequency of 2-3 posts per week.
The result:
- around 61,000 followers
- monthly views: 31,500
- Range: 6,000
- Interaction rate: 10%
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influencer marketing
Influencer marketing now accounts for a large part of the marketing mix. Word-of-mouth (referral marketing) is the “magic word” here. But how to find the right influencer? Not so easy in the seemingly opaque influencer jungle! To do this, we identify relevant influencers for you and your brand.
You benefit from our large network of mom and dad influencers.
We'll do that for you:
- Negotiating with influencers and defining content formats.
- The right strategy: Do you want to promote a new, remote-controlled vehicle, for example? Then you should use moving images, because it shows off your visual product particularly well and skilfully shows your unique selling points. In addition, Reels on Instagram, for example, perform better than other content formats.
- The briefings including relevant key messages.
- Drafting contracts.
- We coordinate the content and monitor it.
- At the end, we will evaluate the campaign for you.
Results of our latest ENGEL influencer campaign:
We manage around 10 influencer campaigns per year for our customers: From identifying and reaching out to relevant family influencers to monitoring and evaluation.
For our client ENGEL Natur, for example, we are looking for influencers who present themselves stylishly and at the same time value sustainability and quality. The target group parents primarily plays an important role here.
- 12 thematically relevant influencers
- publications: 31
- Total followers: approx. 596,000
- Total story range: 137,564
- Reel/feedpost total reach: approx. 109,455
- Interactions: min. 9,260
- 52% -ER: approx. 3.5%
Fairs & events
We will also accompany you at trade fairs and events. Do you want your target group to get a special “look and feel” from your products? Then we would be happy to help you plan and implement interactive events.
We design, coordinate appointments, create press kits for journalists or briefings for influencers. And, of course, on-site support at the stand and follow-up!
To introduce the “GeoSmart” brand from SMART Toys and Games, we organized an exclusive event at the Hamburg Observatory in addition to a word of mouth campaign (on/offline) and 50 test families. The magnetic sets for children aged three and up revolve around the theme of space. As a focus product, we identified Mars Explorer, which was placed across all media.
Challenge:
We invited analog astronaut Carmen Köhler to the launch at the Hamburg Observatory, who implemented a space quiz with the influencer families and reported on her mission to Mars. After a challenge — assembling the Mars Explorer and maneuvering the vehicle through a planetary landscape installed by us — all participants were allowed to take part in a guided tour of the observatory.
Outcome:
10 influencers and press representatives on site, millions of coverage and more than 30 publications.
(online) marketing
We plan and implement advertisements and advertorials for you — online and print. We are here to advise you.
Even though our focus is on online measures, international customers in particular should bear in mind that Germany produces the most newspapers and magazines compared to other European countries. There are more than 1,200 popular magazines and 330 daily newspapers in this country, making it difficult to keep track of things. Not for us. We ensure a presence without loss of wastage.
We negotiate for you, coordinate and coordinate with publishers. Until your ad or advertorial is implemented. Your advantage: You benefit from our long-standing contacts and discounts because — due to our specialization — we book for several customers at once and have a very good basis for negotiation.
During a campaign for children's furniture manufacturer PAIDI, our goal was to position the iconic Felie baby bed as a brand icon with the German Design Award as a figurehead.
The result:
- 40 publications (earned) and 3 million reach in the 1st half of 2023
- 5 influencer collaborations and over 100,000 reach (Reels + Stories)
Newsletters & email marketing
Send standardized mass emails and wait to see what happens? It's not our thing!
We stand for:
- Individual strategies: We develop tailor-made newsletter and email campaigns that are precisely tailored to your target group — with relevant content that really resonates.
- Optimization and personalization: We rely on segmented target group targeting, dynamic content and appealing subject lines that are convincing.
- Sustainable customer loyalty: Continuity is critical. With regular and high-quality mailings, we ensure that your brand is remembered.
In addition, we take care of the technical implementation for you, such as setting up and managing tools, A/B testing, tracking and reporting.
In the end, performance counts: opening rates, click rates and conversions — so that your emails aren't simply read. For a direct connection to your customers and maximum efficiency!
Customer Testimonials
With our services, we put your brand in the public eye
Do you have a cool story but don't know how and to whom to tell it? Or a product but no story yet?
Then book your personal meeting with blattert² now!