Inspiring insights, exciting projects and current trends for family & lifestyle brands
NEWS FROM OUR CREATIVE COSMOS
Stay up to date with blattert2! Here we share the latest news, successful cases and insights into our work as a creative communications agency. Discover how we are bringing family and lifestyle brands into the limelight in an authentic and media effective way. Get inspired and find out how your brand story becomes the next highlight!
Press Releases
Baby rockers and carriers in a new look: Blue and beige — functionality meets style
Ready for a new look? The Swedish family company BabyBjörn is launching two new colors for the popular Bliss baby rocker and Harmony baby carrier models from February 2025: a stylish blue and a soft beige.
Press Releases
“Stiene” — PAIDI presents trendy skandi style in cashmere beige
PAIDI, the renowned children's furniture specialist from Hafenlohr, is expanding its range with a new range: Stiene is now shining in warm, trendy cashmere beige in children's rooms. Clear lines and solid oak accents impress in Scandinavian style.
Press Releases
Balls roll into the SmartGames “DropZone”
Not just a ball track: With “DropZone” from SmartGames, players aged 8 and up assemble the elements in such a way that the colorful balls land in the right base. With logical thinking and spatial imagination, daring paths are created for the colorful balls!
Reviews
Smart games puzzle fun
SmartGames presents “Gartenwichtel”, a new preschool educational game that playfully challenges children from the age of three. Luis-Pepe, five years old, immediately tested the new game and was impressed.
Press Releases
Get out of SmartGames' “Darn Dungeon”
A superhero, a dungeon and all sorts of obstacles on the way to freedom: The new logic game from SmartGames for everyone aged 10 and up guarantees excitement for clever minds.
Interviews
Interview with Scarlett Wisotzki, Director Communications at Spielwarenmesse eG
You've been in the toy world for a very long time, starting with Meisenbach Verlag and for 9 years with Spielwarenmesse eG. What have been your biggest challenges so far, especially before the peak season in preparation for the toy fair at the end of January?
Press Releases
Now it's getting festive: The Monchhichi autumn news in a new look
Japanese doll manufacturer Sekiguchi is launching four new models in its anniversary year: including the first Monchhichi with white plush fur, a cheerleader Monchhichi and retro Monchhichis in a hippie look.
Press Releases
These are the autumn news from ENGEL: Pastel meets Walk
To ensure that not only little ones but also older children are prepared for the cold season, ENGEL GmbH, manufacturer of natural clothing from Pfullingen in southern Germany, is now offering new walk products for children from size 116; including, for the first time, a stylish coat with extra deep pockets.
.jpg)
Reviews
The IQ Mini Hexpert — a small game that inspires young and old
What do you do to make your godchild happy when you enter the second grade? The IQ Mini Hexpert could be the answer. High school student Madita (18) describes her surprising discovery.
Press Releases
KinderVans from WonderFold: High quality and lovely details that make family life easier
WonderFold's “Stroller Wagons”, multi-seater strollers and transport trolleys impress with their quality and countless details that make everyday life easier for families with two or more children and also look stylish.
Press Releases
Fun for the little ones with SmartGames garden gnomes and the SmartMax My First Stacking Rings magnet set
With the My First Stacking Rings magnetic stacking tower, little explorers aged 1.5 and up build funny figures.
Team
blattert2 is “employer of the future”
We have now received the renowned “Employer of the Future” seal from the German Innovation Institute for Sustainability and Digitalization (diind) under the auspices of former Minister of Economic Affairs Brigitte Zypries.
Press Releases
WonderFold is moving into Europe: headquarters in Nuremberg with team led by managing director Christian Alsbäk grows
From now on, the stylish, foldable trolleys are also available in Germany and Europe. Industry expert Christian Alsbäk has now set up his team. Since March 1 this year, the Europazentale including showroom has been located at Äußere Sulzbacher Strasse 16 in Nuremberg.
Press Releases
Soft and colorful with dinosaur or unicorn — the new wool/silk products for kids
The warm season is just around the corner and the right outfit is needed. ENGEL GmbH, manufacturer of natural clothing from Pfullingen in southern Germany, is launching its new baby and children's collection made from temperature-regulating wool/silk material.
Team
New addition to Blattert PR: Katrin Moosmann
A personal story about professional courage, a love of writing and the path to PR — from industrial clerk to freelance journalist and PR editor at blattert2.
Team
blattert2 in team building
There was a special appointment recently at blattert2: Instead of going about our day-to-day business with media and influencer relations, social media content and community management, clippings, ad handling and sending out review copies, we took three hours — for ourselves as a team.
Press Releases
Ready for school — with three new IQ games from SmartGames
When school starts again after the summer vacation, it's time to get your brain cells moving. You can do this easily with the new SmartGames products: IQ Gears, IQ Mini Hexpert and IQ Twins for children aged 7 and up. All three logic games train cognitive skills such as concentration and problem solving.
Reviews
My favorite product: Monchhichi
Who doesn't know them, the cuddly companions from Japan who have been with us since childhood? In 1974, the first Monchhichi twin couple saw the light of day in Tokyo. His journey quickly led from Japan around the globe — all the way to my children's room...
Reviews
Galactically cool gaming fun with Astropods: A journey into space for young explorers
Off to outer space with the new space sets from Silverlit. With Astropods, children aged six and over become astronauts and go on a cosmic mission.
Reviews
Favourite product: BAD MOM
In “BAD MOM”, Silke Schröckert writes — as usual with lots of humor — about being a mom and how she decided to become a bad mother in order to be the best for her children!
Interviews
3 questions to Peter Hollo, Ph — International Consultants
Peter Hollo is a dedicated expert in the toy industry, that much is certain. With his company Ph — International Consultants, he advises the big players in the industry, both nationally and internationally.
Case Studies
Case Study Influencer Campaign: ENGEL Nature Spring Campaign 2023
“Pick out a few influencers, send products, publish — that's it.” For outsiders, an influencer campaign doesn't seem to be a big deal, as “the influencers do all the work.” Well, it's not quite that simple after all. If you want your measure to be successful, you have to invest a lot of time.
Interviews
3 questions to: Raf Peeters, product designer at SmartGames
Our customer SmartGames has the right game for every age group and preference. At the beginning of every game, however, there is one thing: The idea. At SmartGames, product designer Raf Peeters and his team are always responsible for coming up with new, exciting game ideas for you.
Interviews
3 questions to: Eva Timme
Eva Timme has been a physiotherapist for around 30 years and also writes player reviews for the Oberhessian press. We wanted to know what makes her work so exciting and how she uses games in her therapies.
Interviews
3 questions to: Jürgen Busch
Jürgen Busch is, as he himself says, “a happy grandpa of five grandchildren.” The former university teacher previously operated various websites as a freelancer, which he finally sold to dedicate himself to his heart project: www.grossvater.de.
Press Releases
Modern and ergonomic: These are the new desks and chairs from PAIDI
With its children's desks, PAIDI has been setting standards in terms of ergonomics for more than two decades. In order to work effectively and in a concentrated manner, students need their own area where they can sort their learning materials.
Press Releases
New Steiff baby room from PAIDI: The Mila & Ben program impresses with its clear design in cashmere beige
The Mila & Ben baby room, which was created in cooperation with Steiff, is now available. With its Scandinavian design and clear shapes, Mila & Ben is not only trendy, but also adapts to any interior thanks to muted colors in cashmere beige and Scandinavian wood.
Interviews
3 questions to: Social media consultant Dominika Rotthaler
Social media consultant, cultural scientist and blogger: Dominka Rotthaler combines all of this in one person. Born in Poland, she has almost had her affinity for the digital world in the cradle, because her father is a computer scientist. She has been blogging since 2012 and has turned her passion into a career.
Interviews
Review: In zebra shoes at reading time
Last Wednesday, in keeping with International Women's Day, the reading by our loyal blattert2 customer Jasmin Meranius took place during reading time at the fountain center in Bad Vilbel-Dortelweil.
Team
5 good reasons for PR training
In PR, too, it is important to constantly train yourself. This is the only way we can keep up with the times. A lot has happened in recent years, especially in the digital sector!
Reviews
Favourite product: Kaleidoscope from Smartivity
Jonas and I recently tested Smartivity's kaleidoscope. He loves to build and design things. When he was unable to go to kindergarten due to a cold, we decided without further ado to construct the “Kaleidoscope” Smartivity Set.
Reviews
Diversity in toys
The toy industry has also long since reached the important topic of diversity. People of color are now increasingly finding themselves here when they are looking for a Lego set or a Barbie for their children.
Interviews
3 questions to: Sven Schirmer
Sven Schirmer has been with Miriam Blattert for many years. After more than 14 years in publishing, Sven has now moved to the communications agency rtfm, which specializes in consulting, communication and content in the IT and consumer electronics sector.
Case Studies
Toys are becoming greener and more social
This year, the toy fair had planned a special area consisting of four categories in Hall 3A: Made by Nature, Inspired by Nature, Recycle & Create and Discover Sustainability.
With our services, we put your brand in the public eye
Do you have a cool story but don't know how and to whom to tell it? Or a product but no story yet?
Then book your personal meeting with blattert² now!