Inspiring insights, exciting projects and current trends for family & lifestyle brands
NEWS FROM OUR CREATIVE COSMOS
Stay up to date with blattert2! Here we share the latest news, successful cases and insights into our work as a creative communications agency. Discover how we are bringing family and lifestyle brands into the limelight in an authentic and media effective way. Get inspired and find out how your brand story becomes the next highlight!
“Stiene” — PAIDI presents trendy skandi style in cashmere beigePAIDI, the renowned children's furniture specialist from Hafenlohr, is expanding its range with a new range: Stiene is now shining in warm, trendy cashmere beige in children's rooms. Clear lines and solid oak accents impress in Scandinavian style.
Interview with Scarlett Wisotzki, Director Communications at Spielwarenmesse eGYou've been in the toy world for a very long time, starting with Meisenbach Verlag and for 9 years with Spielwarenmesse eG. What have been your biggest challenges so far, especially before the peak season in preparation for the toy fair at the end of January?
These are the autumn news from ENGEL: Pastel meets WalkTo ensure that not only little ones but also older children are prepared for the cold season, ENGEL GmbH, manufacturer of natural clothing from Pfullingen in southern Germany, is now offering new walk products for children from size 116; including, for the first time, a stylish coat with extra deep pockets.
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KinderVans from WonderFold: High quality and lovely details that make family life easierWonderFold's “Stroller Wagons”, multi-seater strollers and transport trolleys impress with their quality and countless details that make everyday life easier for families with two or more children and also look stylish.
WonderFold is moving into Europe: headquarters in Nuremberg with team led by managing director Christian Alsbäk growsFrom now on, the stylish, foldable trolleys are also available in Germany and Europe. Industry expert Christian Alsbäk has now set up his team. Since March 1 this year, the Europazentale including showroom has been located at Äußere Sulzbacher Strasse 16 in Nuremberg.
Soft and colorful with dinosaur or unicorn — the new wool/silk products for kidsThe warm season is just around the corner and the right outfit is needed. ENGEL GmbH, manufacturer of natural clothing from Pfullingen in southern Germany, is launching its new baby and children's collection made from temperature-regulating wool/silk material.
blattert2 in team buildingThere was a special appointment recently at blattert2: Instead of going about our day-to-day business with media and influencer relations, social media content and community management, clippings, ad handling and sending out review copies, we took three hours — for ourselves as a team.
Ready for school — with three new IQ games from SmartGamesWhen school starts again after the summer vacation, it's time to get your brain cells moving. You can do this easily with the new SmartGames products: IQ Gears, IQ Mini Hexpert and IQ Twins for children aged 7 and up. All three logic games train cognitive skills such as concentration and problem solving.
Case Study Influencer Campaign: ENGEL Nature Spring Campaign 2023“Pick out a few influencers, send products, publish — that's it.” For outsiders, an influencer campaign doesn't seem to be a big deal, as “the influencers do all the work.” Well, it's not quite that simple after all. If you want your measure to be successful, you have to invest a lot of time.
3 questions to: Raf Peeters, product designer at SmartGamesOur customer SmartGames has the right game for every age group and preference. At the beginning of every game, however, there is one thing: The idea. At SmartGames, product designer Raf Peeters and his team are always responsible for coming up with new, exciting game ideas for you.
Modern and ergonomic: These are the new desks and chairs from PAIDIWith its children's desks, PAIDI has been setting standards in terms of ergonomics for more than two decades. In order to work effectively and in a concentrated manner, students need their own area where they can sort their learning materials.
New Steiff baby room from PAIDI: The Mila & Ben program impresses with its clear design in cashmere beigeThe Mila & Ben baby room, which was created in cooperation with Steiff, is now available. With its Scandinavian design and clear shapes, Mila & Ben is not only trendy, but also adapts to any interior thanks to muted colors in cashmere beige and Scandinavian wood.
3 questions to: Social media consultant Dominika RotthalerSocial media consultant, cultural scientist and blogger: Dominka Rotthaler combines all of this in one person. Born in Poland, she has almost had her affinity for the digital world in the cradle, because her father is a computer scientist. She has been blogging since 2012 and has turned her passion into a career.
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