Baby rockers and carriers in a new look: 
Blue and beige — functionality meets style

Stockholm/Frankfurt a.M., 21.01.2025.

Ready for a new look? The Swedish family company BabyBjörn is launching two new colors for the popular Bliss baby rocker and Harmony baby carrier models from February 2025: a stylish blue and a soft beige. Safety and comfort meet design and sustainability, with which the manufacturer of baby rockers and stretchers is once again setting standards for parents and their offspring.

Soft and cuddly
The woven melange fabric made from recycled polyester is not only cuddly soft, but also durable, stain-resistant and free from harmful substances. And therefore perfect for sensitive baby skin! The fabric is also moisture-regulating and wicks sweat away. All products made from this fabric can be machine washed at 40 degrees and dry particularly quickly. The material is also bluesign® certified and meets the requirements of the Global Recycle Standard (GRS).

Grows with you, ergonomically, safely
Just don't lose sight of them: Especially in their first months of life, babies want to be very close to mom and dad, watch them and keep an eye on them. The Bliss baby rocker is perfect for this: It can be folded up with one hand, stowed away to save space and take anywhere — whether visiting grandparents or on vacation. Particularly cool: The seesaw adapts to the child's growth. It is three-way height-adjustable and is therefore the ideal companion — from a seesaw to a highchair. Thanks to its ergonomic design, it optimally supports the development of the head, neck and back. And last but not least: By kicking, the little one sets the seesaw in motion and thus calms himself down.

Stylish: The Harmony baby carrier combines timeless design with practical functionality — perfect for fashion-conscious parents. The new shade of blue and light beige go with any outfit. The compact stretcher grows with the child and offers versatile carrying options — from newborns to toddlers. The breathable, soft fabric ensures a comfortable fit at any time of year.

Ergonomic for parents and their babies: Thanks to the padded shoulder straps, waist belt and lumbar support, it relieves the parents' lower back. The wide bridge supports the recommended squatting posture for little ones and at the same time provides a comfortable fit thanks to the adjustable, user-friendly headrest. The Harmony baby carrier is also recognized as a waist-friendly product by the International Hip Dysplasia Institute.

Everything within easy reach

The pocket bag for baby carriers will also be available in woven melange fabric in grey and beige from February. Thanks to the practical snap fasteners, it can be attached to and removed from the baby carrier in one simple step — perfect for traveling! Whether it's a pacifier, wipes or a mobile phone: Parents can store all useful accessories in a zippered pocket bag. What is needed for outdoor activities.

availability
The new colors will be available online and in baby retailers from February 5, 2025. The seesaws are available at an RRP of around 200 euros. The Harmony baby carrier is available for around 250 euros and the pocket bags for around 24 euros.