Diversity in toys

The topic of diversity now accompanies us through (almost) all areas. I read articles about this again and again on the LinkedIn career network. There is a person of color (is that the politically correct name?) , who is praised for his eloquence even though he grew up in Germany or hasn't reached the next career level and has to fight harder than his white colleagues... These are just a few examples. The toy industry has also long since reached the important topic of diversity. People of Color are now increasingly finding themselves here when they are looking for a lego-Set or one barbie search for their kids. Our customer Sekiguchi has announced a “Monchhichi of Color” for September. 95 percent of all dolls on the global market are still white.

Little Ashé as a pioneer

The start-up Little is consistently dedicated Ashe from Hamburg on the topic of diversity and was recently in an interview with Toy Fair Podcasts to hear. David Amoateng is the son of a German and a Ghanaian. He experienced racist hostility even in kindergarten, regardless of whether he was traveling with his German mother or his Ghanaian father. Today, he wants to educate people and, with his start-up founded in 2019, is committed to the issue of diversity. Because that is our society today. There are now over 20 million People with an immigrant background in Germany, that is ¼ of the total population; every fifth marriage is a mixed marriage. David wants to change thinking, educate and convey diversity with his dolls. At the Ghana production site, he also ensures fair conditions and materials made from GOTS-certified organic cotton. Since the dolls are handmade, they also come at a price of around 70 euros.

My personal connection

Most people know it: I too have been dating a man who has his roots in Africa for over ten years. We have a three-year-old son — Samuel. We want him to take the best of both cultures, feel free and grow up in peace. A society without prejudices and hostility — whether due to ethnic origin, skin color, sexual orientation or disability — that would be our dream. That is utopian, of course, but everyone can contribute to it by learning to approach other people openly. There are now even some companies and associations such as IKUD seminars or A world of diversity e.V., which offer trainings and workshops on this topic. Fortunately, our parents and grandparents instilled tolerance and respect in my sister and me from an early age. They met all people with an open heart and with an open heart. This has also helped us to approach other people impartially and openly. I'm very thankful for that.

My conclusion

There are now shops selling various toys https://diversity-spielzeug.de/ and also articles such as”These 12 diversity toys should not be missing in any child's room“from Men's Health. And yet the topic is lived by very few people. It is therefore all the more important to support companies such as Little Ashé, which are committed to diversity in our society without exception.

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