WonderFold is moving into Europe: headquarters in Nuremberg with team led by managing director Christian Alsbäk grows
Nuremberg/FFM, 02.07.2024.
WonderFold is the market leader for high-quality “stroller wagons” in the USA. These are multi-seater strollers and transport cars. The US manufacturer currently sells to 10 countries, including Canada, Great Britain, France, Spain, Latin America, Australia, New Zealand, Korea, Japan and Malaysia. From now on, the stylish, foldable trolleys are also available in Germany and Europe. Industry expert Christian Alsbäk has now set up his team. The Europazentale including showroom has been located at Äußere Sulzbacher Strasse 16 in Nuremberg since March 1 of this year.
The team around Christian Alsbäk
“We are delighted to have won Christian Alsbaek, an experienced industry expert and father of four, who knows the needs of multi-lingual parents all too well, as Managing Director EMEA,” says Sabrina Ng, CEO of WonderFold US.
With Inna Lupp Since March, Alsbäk has had a marketing manager on board who previously worked in comparable positions at Silverlit and Simba. As a mother of twins, she also knows the everyday challenges of multiple families from her own experience. Together with the communications agency specialized in family & lifestyle, it is BlatterTPR gradually build up WonderFold's brand recognition in the DACH region. She is responsible for all content marketing issues, social media, online and offline activities and is an important link between Germany and the USA.
Pavel Koltuniak acts as International Sales Manager for WonderFold EMEA. He has already worked successfully with Christian Alsbæk on ROLLPLAY and EPOCH Traumwiesen. Koltuniak will serve customers in the Middle East, Africa and Eastern European countries.
The team is now looking for additional employees in the areas of administration, logistics and after-sales service. In order to ensure smooth logistics and short routes to specialist retailers, there will be a warehouse in Germany in the future. Alsbæk uses dropshipping to make it as easy as possible for retailers and end users to order their WonderFold cart. The trolleys will soon be available at Amazon, Baby Kochs, babymakt.de, Baby One, XXXLutz and other selected retailers, among others.
